Senior Market Intelligence and Growth Manager (Gamedev)

TL;DR

Senior Market Intelligence and Growth Manager (Gamedev): Leading data-driven marketing strategies to increase acquisition and engagement of Asian American gamers with an accent on cultural resonance and platform-specific ecosystems. Focus on executing go-to-market campaigns, analyzing consumer behavior, and bridging insights between agencies and internal product teams.

Location: Must be based in or able to commute to El Segundo, CA (Hybrid: 2-3 days/week in office)

Salary: $115,000–$135,000 per year

Company

A global video game publisher and developer of online virtual worlds, known for franchises like MapleStory and Mabinogi, committed to a player-first approach and a collaborative, diverse work environment.

What you will do

• Develop and execute a specialized roadmap for platforms and social ecosystems relevant to Asian American gamers.
• Lead social and digital campaign execution, utilizing A/B testing to optimize creative hooks and cultural messaging.
• Direct agency partners to uncover high-impact, niche opportunities for deep cultural resonance.
• Monitor KPIs across media channels to refine acquisition strategies and course-correct in real-time.
• Collaborate cross-functionally with product, content, and leadership teams to shape strategic initiatives.
• Present performance trends and ROI data to justify specialized targeting efforts.

Requirements

• 5+ years of experience in Marketing Strategy, Product Marketing, or Brand Marketing.
• Native-level fluency in Korean or Chinese (reading and writing) is required.
• Demonstrated engagement with Korean or Chinese American communities.
• Bachelor’s degree in Marketing, Business, Communications, or Data Analytics.
• Strong analytical skills with experience using consumer data and performance metrics.
• Ability to manage multiple projects in a fast-paced environment.

Nice to have

• Experience navigating Chinese social media ecosystems (RedNote, Bilibili, WeChat, Weibo).
• Familiarity with MapleStory.
• Experience with JIRA and Confluence.

Culture & Benefits

• Comprehensive medical, dental, and vision plans with HSA contributions.
• 401(k) savings plan with company match.
• Flexible work hours and hybrid work model.
• Wellness credits, lunchtime yoga, and language classes.
• Paid time off, sick days, and a year-end break.
• Regular team events, happy hours, and catered lunches.