Director, Brand Community & Creator Engagement (Gamedev)

TL;DR

Director, Brand Community & Creator Engagement (Marketing): Leading a global team of social media, creator, and community managers to grow fandom for Sonic and hirify.global/ATLUS brands with an accent on transmedia integration across films, animation, and games. Focus on designing overarching community strategies, managing high-impact creator partnerships, and translating consumer insights into actionable growth metrics.

Location: Hybrid (Burbank, CA). Working in-office is an essential function of this position.

Salary: $163,000 - $204,000

Company

hirify.global is a global leader in entertainment, specializing in iconic gaming brands and transmedia experiences.

What you will do

• Lead and mentor a global team of community and creator experts to grow fandom across a diverse portfolio of IPs.
• Oversee the production and execution of creative campaigns across hirify.global's global social channels, including EMEA markets.
• Develop and implement overarching community and creator strategies aligned with licensing, movies, and animation initiatives.
• Manage agency partners to ensure high-quality content output and effective resource utilization.
• Define KPIs, success metrics, and ROI for community initiatives and present insights to senior leadership.
• Collaborate with brand, communications, and licensing teams to ensure alignment with brand standards.

Requirements

• Must be based in or able to work from the Burbank, CA office (in-office attendance required).
• 10+ years of professional experience, including 5+ years of management in community or social media.
• Proven track record of leading global teams for consumer, gaming, or entertainment brands.
• Deep expertise in social media platforms, cultural trends, and creator/influencer relationship management.
• Proficiency in social and community analytics to drive data-informed outcomes.
• Bachelor's degree or equivalent professional experience.

Nice to have

• Passion for consumer products, video games, and entertainment.
• Experience working with a Japanese game publisher.