Influencer Manager (Gamedev)

TL;DR

Influencer Manager (Gamedev): Developing creative and strategic influencer marketing plans for hirify.global's global brands with an accent on campaign planning, content development, and agency coordination. Focus on growing brand fandom across TikTok, Twitch, and YouTube and optimizing ROI through data-driven KPI tracking.

Location: Hybrid (Burbank, CA). Must be based in Burbank, CA as in-office attendance is an essential function of the position

Salary: $100,000 - $125,000

Company

hirify.global is a leading global game publisher known for iconic brands like Sonic the Hedgehog, Persona, and Crazy Taxi.

What you will do

• Lead creator strategies and campaign narratives for hirify.global brands across the Americas and EMEA regions.
• Identify and forge partnerships with top-tier creators and agency partners to expand audience reach and fan engagement.
• Manage negotiations, contracts, and budgets for influencer partnerships to optimize ROI.
• Develop and manage an in-house Influencer Program, including the creation and distribution of creator kits.
• Coordinate live and virtual events utilizing creators to support the growth of hirify.global brands.
• Establish and track KPIs such as reach, engagement, and conversion rates to provide data-driven reports for stakeholders.

Requirements

• 7+ years of experience in Influencer Relations or Community Management within gaming, entertainment, or CPG industries.
• Must be able to work on-site at the Burbank, CA office for collaboration and supervision.
• Deep understanding of influencer platforms including TikTok, Twitch, and YouTube.
• Strong project management, creative planning, and interpersonal communication skills.
• Ability to collaborate with overseas teams and maintain flexible hours as needed.

Nice to have

• Familiarity with hirify.global brands such as Sonic the Hedgehog, Persona, Metaphor, and Crazy Taxi.
• Experience working with a Japanese game publisher.
• Proficiency with Photoshop, Excel, PowerPoint, and social listening tools (e.g., Level Up, Tubular, Synthesio).

Culture & Benefits

• Opportunity to work with world-renowned gaming IPs and global brands.
• Collaborative environment focusing on face-to-face interaction, spontaneous brainstorming, and teamwork.
• Exposure to a wide range of global internal teams including Licensing, Partnerships, and Brand.
• Dynamic, fast-paced small-team environment.