Manager, Consumer Marketing (Social Media)

TL;DR

Manager, Consumer Marketing (Social Media): Driving global product marketing communications across business and consumer audiences with an accent on brand positioning and user adoption. Focus on developing audience-first narratives, leading global campaigns, and collaborating across product and sales organizations to scale Snap's value proposition.

Location: Must be based in Los Angeles or New York (expect 4+ days per week in office)

Salary: $173,000–$259,000 annually

Company

A technology company empowering human expression through Snapchat, Lens Studio, and AR glasses.

What you will do

• Create and execute Snap’s product and brand marketing strategy, positioning, and programs.
• Develop deep insights into audience personas, mindsets, behaviors, and values.
• Craft innovative consideration campaigns, narratives, and industry partnerships.
• Collaborate with Product Marketing, Sales, Comms, Insights, and Regional teams.
• Develop global playbooks and toolkits to standardize marketing across worldwide audiences.
• Define success metrics and iterate campaign performance using a test-and-learn mindset.

Requirements

• 10+ years of experience in marketing.
• 1+ years of experience in a managerial role.
• Experience building programs for business and consumer audiences in Social Media and Technology.
• Proven track record of leading lifestyle and culture-driven activations.
• Strategic leadership ability to synthesize complex inputs and drive high-impact decisions.
• Must be based in Los Angeles or New York.

Nice to have

• Experience with digital media and using advertising data to inform strategy.
• Strong cross-functional leadership and stakeholder management skills.
• Ability to serve as an internal and external spokesperson.

Culture & Benefits

• Paid parental leave and comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages including equity in the form of RSUs.
• "Default Together" culture emphasizing dynamic in-person collaboration.