Schools Customer Marketing Manager (SaaS)

TL;DR

Schools Customer Marketing Manager (SaaS): Developing and executing customer marketing strategies to drive upsell, cross-sell, and renewals for school management systems with an accent on campaign automation and data-driven performance analysis. Focus on building targeted engagement programs, managing CRM platforms, and crafting compelling customer success stories to support product adoption.

Location: Must be based in London, UK (Hybrid)

Salary: Up to £43,000 per year

Company

hirify.global is an edtech company providing school management systems that empower over 12,500 schools and trusts to use data effectively and create more productive working environments.

What you will do

• Develop and implement customer marketing strategies to generate upsell and cross-sell leads.
• Collaborate with Sales, Customer Success, and Product teams to translate customer needs into effective campaigns.
• Create and manage targeted email marketing, webinars, and user groups.
• Analyze campaign performance and customer data to optimize marketing effectiveness.
• Develop customer success stories and case studies showcasing product value.
• Manage marketing platforms including Hubspot, Salesforce, and Gainsight for automation and segmentation.

Requirements

• Must have the right to work in the UK as no visa sponsorship is provided.
• Experience in customer marketing, preferably within the education or SaaS sectors.
• Strong understanding of B2B marketing principles and campaign creation.
• Proficiency with marketing automation and CRM tools like Hubspot, Salesforce, and Gainsight.
• Data-driven mindset with the ability to analyze campaign metrics.
• Excellent communication skills with the ability to craft compelling messaging.

Culture & Benefits

• 32 days holiday (25 days annual leave plus 7 company-wide days).
• Private Dental Insurance and comprehensive wellness benefits via AIG Smart Health.
• Enhanced maternity, adoption, and paternity leave packages.
• Dedicated professional development training budget.
• Access to financial wellbeing coaching and mental health support.
• Flexible working environment with social committees and team events.

Hiring process

• Phone screen
• 1st stage interview
• 2nd stage interview