Lifecycle Marketing Manager (B2B)

TL;DR

Lifecycle Marketing Manager (B2B): Owning the end-to-end partner acquisition, activation, and retention funnel strategy with an accent on lifecycle automation and CRM optimization. Focus on designing scalable onboarding journeys, improving CAC/LTV metrics, and driving cross-functional alignment between marketing and commercial teams.

Location: Remote (Kazakhstan)

Company

hirify.global is a global travel technology company providing B2B travel services and booking solutions.

What you will do

• Own the end-to-end partner acquisition, activation, and retention funnel strategy.
• Design and optimize lifecycle funnels, including automated onboarding and segment-specific journeys.
• Ensure structural alignment between marketing initiatives, lead routing, and commercial follow-up.
• Collaborate with Performance Marketing, Product, and Sales teams to improve lead nurturing and conversion.
• Drive CAC/LTV optimization by identifying funnel inefficiencies and implementing scalable automation.
• Manage HubSpot lead scoring, routing logic, and lifecycle automation frameworks.

Requirements

• Proven experience in B2B acquisition, activation, or retention funnel design.
• Strong understanding of lifecycle marketing and partner activation mechanics.
• Hands-on experience with CRM and marketing automation platforms, specifically HubSpot.
• Experience with customer segmentation models and triggered communications.
• English: B2 level required.
• Ability to translate business needs into automation logic and scalable engagement processes.

Nice to have

• Experience running A/B tests across lifecycle or onboarding journeys.
• Experience working with ABM campaigns.
• Strong analytical mindset with proficiency in performance metrics like CAC, retention, and conversion rates.

Culture & Benefits

• Flexible work schedule with remote-first policy.
• Internal training programs for soft skills and leadership development.
• Partial compensation for external training and conferences.
• Corporate English school with group and individual lessons.
• Corporate discounts on hotels and travel services.
• MyTime Day Off: extra paid day off.