Sr. Director, Data Product & Strategy

TL;DR

Sr. Director, Data Product & Strategy (Customer Data & Activation): Lead the enterprise-wide Customer Data and Activation Platform strategy, owning the lifecycle of first-party customer data across governance, data quality, audience segmentation, monetization, and activation with an accent on CDP/Media/Measurement platform roadmaps and cross-functional execution. Focus on defining long-term audience data product vision, driving organization-wide adoption of data-driven marketing, and delivering maximum ROI through a portfolio of high-impact use cases.

Location: Hybrid (New York, NY) — minimum 3 office days/week; from January 5, 2026 minimum 4 office days/week

Salary: USD 195,000 - USD 235,000 (yearly)

Company

hirify.global is a global media and entertainment company creating and distributing content across film, television, streaming, and theme parks.

What you will do

• Define and execute the Customer Data Ecosystem and marketing platforms data vision aligned to organizational goals and competitive trends.
• Own data governance for first-party customer data, including core data standards and compliance with privacy regulations (GDPR, CCPA).
• Manage the marketing data ecosystem roadmap (CDP, Media, Measurement), including data ingestion and ETL/ELT enhancements and feature rollouts.
• Lead cross-functional prioritization and delivery pipeline execution with engineering teams to ensure timely delivery and resource alignment (e.g., JIRA).
• Set global audience segmentation strategies and identify opportunities for data monetization using first-party data assets.
• Drive change management and adoption of data-driven marketing practices, including executive communication and team leadership.

Requirements

• 8+ years of progressive experience in digital marketing, marketing technology, or data product management, including strategic leadership experience.
• Strategic experience overseeing major Customer Data, Media, and Measurement platforms (e.g., CDP such as Segment/Tealium, DSPs, DMPs, web analytics, ad servers) and their integrations.
• Strong data literacy: data analysis techniques, data modeling, data visualization, and data quality.
• Proficiency with analytical tools such as SQL and BI tools to guide technical decisions.
• Proven success in vision casting, executing complex data strategies, managing a portfolio of projects, and driving organization-wide adoption.
• Hybrid role requires contributing from the office at least 3 days/week (and at least 4 days/week starting January 5, 2026).

Culture & Benefits

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, and additional discounts and perks.
• Hybrid work model with defined minimum in-office days per week.
• Eligibility for bonus and long-term incentive.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.
• Interviews evaluate fit for the role’s strategic leadership, platform ownership, and adoption/change leadership responsibilities.