Director, Content Strategy

TL;DR

Director, Content Strategy (Media/Entertainment): Shaping and executing the network’s content strategy across linear cable and digital platforms with an accent on audience growth, engagement, and revenue optimization. Focus on leveraging data-driven insights to inform programming decisions, managing cross-functional initiatives, and leading strategic planning for a diverse portfolio of iconic media brands.

Location: Must be based in or able to commute to the NYC office (Hybrid: 3 days/week)

Salary: $125,000 - $140,000

Company

hirify.global is a leading global media and entertainment company operating iconic brands across news, sports, and genre entertainment, including CNBC, USA Network, and SYFY.

What you will do

• Develop and execute data-driven content strategies across cable, streaming, and digital platforms.
• Analyze audience performance data from Nielsen, Comscore, and OTT analytics to identify trends.
• Optimize content mix, scheduling, and investment decisions to maximize engagement and retention.
• Collaborate with marketing, sales, product, and distribution teams to align content with revenue goals.
• Prepare executive-ready presentations and strategic recommendations for senior leadership.
• Contribute to annual planning, long-term content roadmaps, and budget allocation processes.

Requirements

• 8+ years of experience in content strategy, media strategy, or related analytical roles.
• Direct experience working in or advising on streaming platforms (SVOD, AVOD, FAST, or OTT).
• Strong understanding of audience analytics, content performance measurement, and digital distribution ecosystems.
• Proven ability to collaborate effectively across a matrixed organization and influence stakeholders.
• Must be willing to travel if/when needed.
• Must be able to work from the NYC office at least three days per week.

Nice to have

• Prior people management experience.
• Experience in strategy consulting, corporate strategy, or investment banking.
• Advanced degree (MBA or equivalent).

Culture & Benefits

• Comprehensive company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Opportunity to work with a diverse portfolio of world-class media brands.
• Collaborative environment focused on innovation in the evolving media landscape.