Staff Product Marketing Manager (Consumer)

TL;DR

Staff Product Marketing Manager (Consumer): Designing and executing go-to-market strategies for hirify.global's consumer portfolio, including growth, retention, and AI-powered experiences, with an accent on user research and strategic positioning. Focus on aligning cross-functional teams to deliver unified product stories and driving user insights back into the product roadmap.

Location: Must reside in or be willing to relocate to the San Francisco Bay Area

Salary: $204,000 – $255,000 + equity

Company

A multiplatform communication service used by over 200 million people monthly, primarily focused on gaming and shared interest communities.

What you will do

• Partner with product teams from early concept through launch to influence the roadmap via user and market research.
• Own end-to-end GTM strategy, creating positioning and unified narratives for the consumer portfolio across in-product and external channels.
• Use data and strategic judgment to prioritize GTM investments and pressure-test rollout plans, including risk mitigation.
• Model high-standard consumer product marketing through sharp positioning and scenario-based launch plans.
• Coordinate cross-functional alignment between Product, Engineering, Design, Data, Comms, and Marketing for high-complexity launches.

Requirements

• 6+ years of product marketing experience with consumer-facing products, owning strategy and launches independently.
• Ability to connect high-level product vision to detailed GTM execution and write precise product copy.
• Strong track record of partnering with product teams to drive research and influence roadmap decisions.
• Experience at a scaled consumer product company in social, community, gaming, or entertainment sectors.
• Must reside in or be willing to relocate to the San Francisco Bay Area.

Nice to have

• Experience in growth programs such as SEO, top-of-funnel, or lifecycle marketing.
• Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM strategies.

Culture & Benefits

• Competitive base salary with equity and comprehensive benefits.
• Relocation assistance may be available for eligible candidates.
• Culture focused on belonging, inclusion, and providing reasonable accommodations during the interview process.