Sr. Content Marketing Manager (Edtech)

TL;DR

Sr. Content Marketing Manager (Edtech): Leading end-to-end integrated marketing campaigns for high-profile class launches and brand moments with an accent on breakthrough storytelling and audience-first thinking. Focus on developing GTM strategies, managing talent relationships, and optimizing campaigns using AI and audience insights.

Location: Remote (Must be based in the United States)

Salary: $154,000 – $185,000 USD

Company

A leading streaming platform where the world’s best instructors share their knowledge and stories across various fields.

What you will do

• Lead end-to-end integrated marketing campaigns for class launches and cultural marketing moments.
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent channels.
• Write clear and inspiring creative and strategy briefs to guide insight-driven campaign work.
• Partner cross-functionally with Creative, Content, Talent, PR, and Performance Marketing teams.
• Build strong working relationships with instructors and their teams to support co-marketing opportunities.
• Evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation.

Requirements

• 7+ years of experience in integrated, content, brand, or entertainment marketing leading complex campaigns.
• Proven experience developing GTM campaigns that drive measurable business and audience impact.
• Strong strategic thinking and storytelling skills, including writing positioning frameworks and narratives.
• Experience working directly with high-profile talent, creators, or instructors in fast-paced environments.
• Demonstrated curiosity and adaptability regarding AI-enabled marketing workflows.
• Must be based in the United States.

Culture & Benefits

• Remote-first workforce with collaborative workspaces available in San Francisco and Kitchener.
• Collaborative environment focused on continuous learning and professional growth.
• Dynamic, culture-driving company atmosphere.
• Committed to equal employment opportunity and diverse perspectives.