Senior Marketing Manager (Cybersecurity)

TL;DR

Senior Marketing Manager (ABX/AI): Designing and implementing the ABX framework for APJ with an accent on signal-driven targeting and AI-augmented orchestration. Focus on shifting from static lists to predictive intent-led engagement and integrating agentic AI into marketing workflows.

Location: Remote (Australia). Applicants must have legal authorization to work in Australia without sponsorship

Company

hirify.global is a global cybersecurity leader accelerating toward a signal-driven, AI-powered go-to-market strategy.

What you will do

• Design the APJ ABX framework from the ground up, including ICP refinement, dynamic account tiering, and buying group mapping.
• Shift targeting from static lists to always-on, signal-driven orchestration using real-time intent data.
• Act as the AI practitioner for the APJ team, piloting and scaling AI tools to automate account prioritization and content personalization.
• Partner with regional sales, demand generation, and global infrastructure teams to operationalize data standards and SLAs.
• Develop an ABX measurement model focusing on account progression, pipeline influence, and revenue contribution.
• Lead high-impact special projects across events, analytics, and marketing operations.

Requirements

• 7+ years in B2B marketing with proven ABM/ABX leadership experience building frameworks.
• Legal authorization to work in Australia is required.
• Deep familiarity with ABM platforms (6sense, Demandbase) and the GTM stack (Salesforce, Eloqua/Marketo).
• Ability to drive influence in a matrixed, global organization without direct authority.
• Strong analytical skills with fluency in pipeline metrics and revenue reporting.
• Hands-on experience integrating AI tools into GTM workflows.

Nice to have

• Background in cybersecurity, SaaS, or enterprise technology.
• Experience marketing to CISO, IT Director, or security buyer personas.
• Channel or partner marketing exposure, particularly in the MSP/MSSP segment.
• Familiarity with agentic AI tools or automation (n8n, Make, Zapier AI).
• ITSMA or Demandbase ABM certification.
• Experience in APAC or Japan market contexts.

Culture & Benefits

• Remote-first organizational culture.
• Opportunity to build and own a regional strategic framework from scratch.
• Work at the intersection of human strategy and advanced machine capability.
• Collaborative environment spanning local field teams and global corporate functions.