Director of Marketing & Partnerships (Home Services)

TL;DR

Director of Marketing & Partnerships (Marketing/B2B): Scaling the brand authority and partner ecosystem for a Home Services digital marketing agency with an accent on brand strategy, content production, and strategic alliances. Focus on managing the pitch-to-podium lifecycle, crafting B2B narratives, and translating market presence into scalable revenue.

Location: Remote (United States)

Company

hirify.global is a full-service digital marketing agency specializing in helping Home Service companies grow through data-driven desktop and mobile strategies.

What you will do

• Drive comprehensive B2B strategy and brand positioning for the Home Services vertical to redefine market presence.
• Manage the end-to-end pitch-to-podium lifecycle, from identifying national events to securing main-stage speaking slots for leadership.
• Forge and architect a high-leverage partner ecosystem with industry influencers and vendors.
• Build and scale an internal content production house, executing omnichannel distribution across LinkedIn, YouTube, X, TikTok, Facebook, and Instagram.
• Align marketing initiatives with sales and product teams to convert brand authority into scalable lead generation.
• Optimize campaigns using data from HubSpot, Google Analytics, and market sentiment.

Requirements

• Must be based in the United States.
• 5+ years of experience marketing professional service providers within a high-growth agency or vendor-side model (Home Services vertical preferred).
• 2+ years of experience moderating large panels and engaging with C-suite stakeholders.
• 3–5 years of experience managing trade show logistics and pitching abstracts for high-visibility slots.
• Technical proficiency in HubSpot, Google Analytics, SEO/Paid Media tools, and practical experience with generative AI workflows.
• Proven capability as a player-coach, able to manage vendors while personally executing executive-level copywriting.

Culture & Benefits

• Remote-first culture with flexible work options.
• Comprehensive health coverage including Medical, Dental, Vision, and Life Insurance.
• Financial security with 401(k) matching and performance-based bonuses.
• Generous time off: 11 paid holidays, paid vacation, sick leave, and a paid birthday holiday.
• Family and community support: 6 weeks of paid parental leave and paid days for a Cause.
• Professional growth through $2,000 annual tuition reimbursement and leadership advancement opportunities.
• Additional perks: Wellness stipend, monthly data stipend, and team merchandise.