Marketing Director (AI)

TL;DR

Marketing Director (AI): Leading the global marketing organization to drive revenue growth and brand positioning for an AI-native content platform with an accent on demand generation, product marketing, and customer lifecycle management. Focus on engineering a scalable GTM motion, leveraging generative AI to optimize performance, and aligning marketing strategy with commercial revenue goals.

Location: Must be based in or able to commute to Amsterdam, Netherlands (Hybrid: 3 days in office)

Company

hirify.global is a leading B2B SaaS content creation platform based in Amsterdam and New York, currently transforming into an AI-native solution for enterprise teams.

What you will do

• Lead a team of eleven marketers across demand generation, product marketing, customer marketing, and brand functions.
• Own pipeline yield and acquisition programs, utilizing multi-touch attribution and ROAS reporting to drive commercial outcomes.
• Evolve the product story and messaging frameworks to reflect the platform's AI-native capabilities.
• Build data-driven, segmented customer marketing campaigns to drive adoption, expansion, and retention.
• Shape the company's external brand voice and executive thought leadership presence across social and industry events.
• Partner closely with Sales, RevOps, and Finance to align marketing strategy with unit economics and budget modeling.

Requirements

• 8+ years in B2B SaaS marketing or leading marketing for an AI-native solution.
• At least 4 years in a senior leadership role managing multiple marketing functions simultaneously.
• Proven track record of driving revenue contribution with clear attribution.
• Fluency in modern martech stacks including Salesforce and HubSpot or Marketo.
• Strong communication skills with experience presenting to leadership and boards.
• Must be based in or able to commute to Amsterdam for a hybrid work arrangement.

Nice to have

• Experience at a content, digital experience, or marketing technology platform.
• Exposure to both mid-market and enterprise sales motions.
• Familiarity with the AI and MarTech ecosystem.

Culture & Benefits

• Hybrid work policy with 3 days in the office and a monthly WFH allowance.
• Pension program contributions and a €500 annual learning budget.
• 25 paid holiday days plus floating holidays for inclusivity.
• Work from abroad program (up to 3 weeks, twice a year).
• Fitness support, lease-a-bike program, and mental health platform access.