Senior Digital Marketing Manager (SaaS)

TL;DR

Senior Digital Marketing Manager (SaaS): Leading enterprise-wide paid media strategy and execution across vertical software solutions with an accent on ROI, pipeline impact, and cross-functional collaboration. Focus on managing significant budgets, directing agency partners, and leveraging AI-enabled tools to optimize demand generation performance.

Location: Must be based in Austin, TX

Company

hirify.global provides integrated software and financial solutions to a wide range of communities and organizations, helping them manage and grow their member engagement.

What you will do

• Drive enterprise-wide paid media strategy, aligning investments with revenue goals across 12 vertical markets.
• Manage and optimize paid channels including search, social, display, retargeting, and programmatic media.
• Serve as the primary strategic lead for external agencies, media partners, and marketing technology vendors.
• Own the paid media budget, including strategic planning, forecasting, and performance reporting for senior leadership.
• Collaborate with marketing, sales, and product teams to execute integrated demand generation campaigns.
• Leverage AI tools and automation to improve planning, reporting, and operational efficiency.

Requirements

• Must be authorized to work in the United States without sponsorship.
• 8–10+ years of B2B digital marketing experience, preferably within SaaS or vertical software.
• Proven success managing integrated paid media programs with measurable ROI.
• Significant experience managing external agencies and media partners.
• Deep expertise in budget planning, forecasting, and financial management.
• Proficiency with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce).

Culture & Benefits

• Comprehensive medical, dental, and vision insurance options.
• 401(k) option with 100% company match up to 4%.
• 100% employer-paid short/long term disability.
• 10 sick days annually and 10 company-paid holidays.
• 6 weeks paid parental leave.
• Collaborative, AI-forward work environment.