Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Designing and executing multi-channel demand generation strategies to drive pipeline across 12 vertical software markets with an accent on GTM alignment and full-funnel optimization. Focus on orchestrating SEO, SEM, and paid social campaigns while leveraging data-driven attribution to maximize revenue outcomes.

Location: Hybrid in Austin, TX

Company

hirify.global provides integrated software and financial solutions to community-based organizations such as associations, gyms, and religious congregations.

What you will do

• Partner with Product Marketing and Sales to develop and execute comprehensive GTM strategies for specific vertical software solutions.
• Plan and manage key demand gen programs including SEO, SEM, paid social, and email to drive full-funnel pipeline.
• Drive the execution and orchestration of prospect and customer webinars and generate derivative assets from on-demand programming.
• Collaborate with SDR and Field Sales teams to optimize lead follow-up and conversion sequences in Gong and Salesforce.
• Analyze full-funnel performance, campaign attribution, and TAM to ensure programs align with revenue-driving outcomes.
• Oversee the vertical marketing budget and manage digital agency relationships.

Requirements

• 5–7+ years of B2B marketing experience in a SaaS or technology environment.
• Hands-on experience with Salesforce.com, HubSpot (or Marketo), and tools like 6sense or Drift.
• Proven track record of executing multi-channel campaigns that achieve pipeline and revenue targets.
• Ability to leverage UTM-based attribution and web analytics to optimize marketing programs.
• Bachelor’s degree in Marketing, Business, or a related field.
• Must be based in or able to work hybrid in Austin, TX.

Nice to have

• Experience with AI-first marketing tools and automation for operational efficiency.
• Background in vertical SaaS or association, community, or event-driven markets.
• Experience managing multi-channel marketing budgets and digital agency relationships.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance options.
• 401(k) with 100% company match.
• Flexible paid personal and vacation time based on mutual trust.
• 10 sick days and 10 company paid holidays annually.
• 6 weeks of paid parental leave.
• Opportunity to shape demand generation for a $200M+ vertical SaaS company.