Marketing Director (Gamedev)

TL;DR

Marketing Director (Gamedev): Leading the overall go-to-market strategy and growth for an independent game studio with an accent on user acquisition, branding, and community engagement. Focus on scaling player awareness, optimizing marketing budgets, and bridging the gap between players and internal development teams.

Location: Remote (Global). Candidates must be able to sync with a project team based in the U.S. Eastern time zone.

Company

hirify.global is a Boston-based independent game development studio known for titles such as Techtonica, Go Home Dinosaurs, and Catlateral Damage.

What you will do

• Design and lead the go-to-market strategy to drive player awareness, traffic, installs, retention, and revenues.
• Develop product marketing, key positioning statements, branding, and messaging strategies.
• Execute multi-channel marketing campaigns and manage the marketing budget efficiently to drive growth.
• Oversee community management and grassroots marketing programs to increase player engagement.
• Manage PR and communications with the media and the community to solidify product positioning.
• Conduct market, competitive, and user research to inform high-level design and planning.

Requirements

• 5+ years of experience in a hands-on Marketing Leadership role.
• Proven track record of marketing video games from development through launch and beyond.
• Deep knowledge of the Indie game industry and general video game market.
• Demonstrated success managing marketing budgets across multiple channels.
• Strong background in social media marketing and influencer negotiation/management.
• Ability to sync with a project team based in the U.S. Eastern time zone.

Culture & Benefits

• Fully remote work environment with flexible work hours.
• Comprehensive health and dental insurance.
• Take-what-you-need vacation and sick time.
• 401(k) with company matching.
• Paid parental leave.
• Inclusive, supportive culture with a strict no-crunch policy.