Senior Director, Marketing (Gamedev)

TL;DR

Senior Director, Marketing (Gamedev): Leading the global go-to-market strategy and long-term growth for the Scrabble franchise and a new unannounced mobile title with an accent on integrated marketing, product positioning, and full-funnel player acquisition. Focus on building high-performing marketing teams, driving launch momentum, and translating player insights into actionable growth strategies.

Location: Must be based in Barcelona, Spain (Hybrid: 2 days per week in office).

Company

hirify.global is a leading global interactive entertainment and mobile games company known for hit titles like MONOPOLY GO! and Pokémon GO.

What you will do

• Own the marketing vision and strategy for the Scrabble franchise and new unannounced mobile titles.
• Lead global go-to-market strategy from audience definition to post-launch momentum.
• Develop integrated marketing strategies across the full player funnel to drive acquisition, retention, and advocacy.
• Shape creative strategy and guide high-performing marketing across UA, social, influencer, and CRM channels.
• Partner with Product, Analytics, and Creative teams to align strategy and execution.
• Build and lead a high-performing marketing team as the franchise grows.

Requirements

• Must be based in or able to work from Barcelona, Spain.
• Significant experience in product or game marketing leading strategy for live or launching games.
• Proven track record of successful go-to-market initiatives for digital products.
• Deep fluency in game and marketing KPIs with the ability to translate data into strategic action.
• Strong executive communication and stakeholder management skills.
• Collaborative leadership style with experience building and scaling marketing teams.

Nice to have

• Experience in mobile gaming, particularly in casual games.
• Strong understanding of the mobile user acquisition and performance marketing landscape.
• Experience adapting global marketing strategies across different markets.

Culture & Benefits

• Global team of game lovers developing and innovating in the mobile games industry.
• Tenet-driven culture focused on inspiring play and meaningful connections.
• Opportunity to shape the future of iconic franchises and new game launches.
• Collaborative work environment with talented colleagues.