Regional Product Marketing Manager (Gamedev)

TL;DR

Regional Product Marketing Manager (Gamedev): Developing and executing regional marketing strategies for video game titles in the Asian market with an accent on the Chinese gaming landscape. Focus on driving product awareness, managing influencer and performance campaigns, and collaborating with production teams to ensure successful product launches.

Location: Remote (must be based in the CET time zone)

Company

A global video game label known for creating long-term franchises and partnering with talented developers worldwide.

What you will do

• Create and execute innovative product marketing plans from initial signing through to post-launch.
• Adapt global marketing strategies for the Asian region, specifically targeting the Chinese market.
• Collaborate with production, community, and external stakeholders to ensure product success.
• Craft compelling copy for trailers, social media, and press releases to build brand identity.
• Manage marketing budgets and oversee the creation of high-quality marketing assets.
• Present game performance reports to key stakeholders and ensure all marketing deadlines are met.

Requirements

• 2+ years of experience in a similar role within the video game industry.
• Strong understanding of the Chinese video game market.
• Fluency in both English and Chinese.
• Experience launching PC and Console games.
• Hands-on experience with performance, B2B, and influencer marketing.
• Ability to travel internationally for conferences and trade shows.

Nice to have

• Experience working directly with Heybox, Doyujin, and BiliBili.

Culture & Benefits

• Work for a well-known brand with a solid portfolio of successful projects.
• Enjoy the flexibility of remote work and a customizable schedule.
• Professional development expenses covered by the company.
• Work environment with high autonomy and minimal micromanagement.
• Flexible processes that encourage experimentation with new ideas.