Product Marketing Director (Gamedev)

TL;DR

Product Marketing Director (Gamedev): Leading the global product marketing strategy for Angry Birds 2 with an accent on audience growth, brand strength, and long-term player engagement. Focus on driving 360 marketing activities, optimizing organic channels like ASO and social media, and representing the player voice within the game leadership team.

Location: Must be based in or willing to relocate to Stockholm, Sweden (Hybrid: 2-3 days per week in office).

Company

hirify.global is a world-famous mobile game developer and part of the SEGA family, best known for the iconic Angry Birds franchise.

What you will do

• Define and execute the product marketing vision and strategy for Angry Birds 2.
• Create compelling campaign narratives for new features and seasonal events to maximize growth.
• Drive social media success and community engagement through short-form content strategies.
• Manage global App Store Optimization (ASO) to improve discoverability and conversion.
• Represent player insights within the game leadership team to inform product priorities.
• Lead and mentor the Product Marketing, Community, and Player Support teams.

Requirements

• Extensive experience in consumer marketing leadership within the games-as-a-service industry.
• Proven track record of creating comprehensive marketing strategies blending product features with brand narratives.
• Deep hands-on expertise in ASO, social media marketing, and community management.
• Strong leadership skills with the ability to influence cross-functional teams and senior stakeholders.
• Solid understanding of mobile game KPIs, monetization models, and casual player psychology.
• Experience managing partnerships, brand collaborations, and PR activities.

Culture & Benefits

• Office-first workplace in central Stockholm with high flexibility for work-family balance.
• Full relocation support provided for the employee and their family.
• Commitment to diversity, equity, and inclusion with reasonable accommodations for disabilities.
• Opportunity to work on one of the world’s most iconic mobile game IPs.