Marketing Director (Gamedev)

TL;DR

Marketing Director (Gamedev): Leading hirify.global’s global marketing function to shape game positioning, launch strategies, and lifecycle support with an accent on brand growth and commercial performance. Focus on managing multidisciplinary teams, overseeing large-scale international campaigns, and optimizing marketing budgets across AAA game franchises.

Location: Must be based in or able to work from Warsaw or Wrocław, Poland (Onsite/Hybrid).

Company

hirify.global is a major Polish video game developer with over 30 years of experience, known for iconic franchises like Dying Light and Call of Juarez.

What you will do

• Set the overall marketing direction across brand, communications, user acquisition, and performance marketing.
• Lead global marketing campaigns from announcement through launch and post-launch support.
• Define positioning, messaging, and go-to-market plans in collaboration with Product and Creative teams.
• Manage and develop multidisciplinary marketing teams.
• Plan and manage marketing budgets to ensure effective resource allocation.
• Build and maintain relationships with agencies, platform partners, and media outlets.

Requirements

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Proven experience leading large-scale international marketing campaigns.
• Strong understanding of brand, digital, and performance marketing.
• Fluent in English required.
• Experience managing significant marketing budgets and multiple concurrent projects.
• Ability to balance long-term brand building with short-term commercial objectives.

Nice to have

• Proficiency in Polish or additional languages.

Culture & Benefits

• Private medical care and life insurance.
• Flexible working hours and no dress code.
• Dedicated development budget and extra paid days for training.
• State-of-the-art offices with chillout zones, kitchens, and gym facilities.