Director Of Global Markets (Marketing)

TL;DR

Director of Global Markets (Marketing): Shaping and executing localized marketing strategies for a global dating and relationship platform with an accent on cultural nuance, data-driven insights, and community-focused growth. Focus on building systems for market entry, driving brand resonance in emerging regions, and translating global identity into authentic local experiences.

Location: Remote (Global). Must be comfortable working in a fully distributed team environment.

Compensation: $195,000–$230,000 USD.

Company

hirify.global is an independent, experimental, and fully remote organization reshaping the dialogue on dating and sexuality through an inclusive, human-centered product.

What you will do

• Define and lead the global localization strategy, ensuring brand resonance across diverse markets.
• Partner with Data and Research teams to identify growth opportunities and uncover cultural behavioral nuances.
• Develop and steer local marketing plans grounded in deep insight rather than templated replication.
• Drive expansion into new and emerging markets with a focus on community fit and long-term potential.
• Collaborate with Brand and Creative teams to shape campaigns that balance global halo impact with local expression.
• Build and manage a network of local partners and collaborators to ensure high-quality, culturally attuned execution.

Requirements

• 8+ years of experience in global or regional marketing, including 3+ years in a leadership or managerial role.
• Proven track record of building and leading localization strategies across multiple markets.
• Deep experience in consumer brands with a strong instinct for brand-building and cultural relevance.
• Highly fluent in data and research, using insights to shape strategy and understand human behavior.
• Strong cross-functional collaboration skills, capable of working fluidly with Brand, Product, and Data teams.
• Strategic mindset with the ability to move between high-level vision and hands-on execution.

Culture & Benefits

• Fully remote working environment with flexible hours and autonomy.
• Unlimited paid time off and a focus on preventing burnout.
• Home office and learning & development budgets.
• Mental health support via on-demand therapy sessions.
• Transparent and equitable compensation system.
• Inclusive culture that values diversity and human connection.

Hiring process

• Screening call with a recruiter.
• Interview with the hiring manager.
• Candidate challenge to evaluate relevant skills.
• Team interview to discuss workflow and daily collaboration.