Head of Marketing (Healthcare)

TL;DR

Head of Marketing (Healthcare): Developing and executing a provider-focused GTM strategy for an MSK clinical operating system with an accent on demand generation, clinical positioning, and pipeline growth. Focus on building a repeatable system for attracting high-fit MSK provider groups and improving conversion rates from lead to close.

Location: On-site in New York City

Salary: $180,000–$225,000 + equity

Company

hirify.global is a Series B startup providing a clinical operating system for MSK care delivery and clinic operations.

What you will do

• Own end-to-end marketing across demand generation, product marketing, content, events, and brand.
• Develop and execute a GTM strategy targeting MSK clinics, specialty practices, and multi-site provider groups.
• Define and translate complex clinical workflows into credible positioning and messaging for clinical and operational stakeholders.
• Build multi-channel demand gen programs including paid, lifecycle, outbound, and field marketing.
• Lead product marketing efforts, including launches, case studies, and ROI narratives to enable the sales team.
• Establish and manage reporting for pipeline, CAC, funnel performance, and attribution.

Requirements

• 5+ years of experience in B2B marketing, growth, or GTM leadership.
• Proven track record of selling into clinics, provider groups, or healthcare operators (MSK or specialty care preferred).
• Experience owning pipeline and revenue outcomes rather than just lead generation.
• Deep understanding of healthcare buying cycles, stakeholders, and clinic economics.
• Ability to translate complex clinical products into compelling narratives.
• Analytical mindset comfortable with CAC and conversion metrics.

Culture & Benefits

• Full-time leadership role with high ownership and direct reporting to the CEO.
• Competitive salary and equity package.
• Opportunity to define a new category in the MSK care market.
• Culture that values persistence, rapid execution, and professional growth.
• High-agency environment focused on solving hard problems quickly.