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Senior Strategist, Lifecycle Marketing (Ecommerce)
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Описание вакансии
Текст:
TL;DR
Senior Strategist, Lifecycle Marketing (Ecommerce): Developing and optimizing retention strategies for high-growth DTC ecommerce brands with an accent on Klaviyo and Shopify ecosystems. Focus on creating strategic roadmaps, managing cross-channel lifecycle flows (Email, SMS), and leveraging performance data to drive measurable revenue growth.
Location: Remote from Mexico, Brazil, Argentina, Colombia, Costa Rica, or El Salvador
Company
provides lifecycle marketing strategy services to enterprise and high-growth DTC ecommerce clients.
What you will do
- Develop lifecycle marketing strategies and strategic roadmaps for DTC ecommerce client accounts.
- Identify and implement initiatives including automated flows, campaign strategies, and segmentation frameworks.
- Serve as a strategic advisor, leading client strategy discussions and presentations.
- Analyze performance data to translate results into actionable marketing recommendations.
- Collaborate with internal teams to ensure alignment between strategy and execution.
- Perform quality assurance on campaigns to ensure brand consistency and lifecycle marketing best practices.
Requirements
- Must be based in Mexico, Brazil, Argentina, Colombia, Costa Rica, or El Salvador.
- 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands.
- Extensive experience with Klaviyo is required.
- Proven experience working with Shopify or supporting Shopify-based brands.
- Strong understanding of lifecycle marketing analytics and performance reporting.
- Strong client communication skills; all applications and resumes must be in English.
Culture & Benefits
- Independent contractor engagement (B2B).
- Flexible workload of up to 40 hours per week.
- 1-year contract term with potential for continuation based on business needs.
- Ability to work independently within a distributed team environment.
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