Associate Director, Retention (E-commerce)

Location: Remote; open to candidates based in Brazil, Portugal, and Spain; supporting a team in the EST time zone

Company

hirify.global is a growth marketing firm using strategy, AI commerce technology, and proprietary data infrastructure to drive measurable growth for e-commerce and digital brands.

What you will do

• Lead retention marketing teams delivering email, SMS, and customer loyalty strategies for selected clients.
• Serve as the senior client contact and develop retention initiatives, campaign calendars, and growth priorities.
• Manage direct reports, conduct weekly one-to-ones, allocate workload, and support team training and development.
• Guide data analysis, KPI development, reporting, and actionable recommendations that improve customer retention and lifetime value.
• Manage projects across specialists and designers, reviewing client briefs and creative work before delivery.
• Build automation and flow logic, pop-ups, and app integrations while coordinating with Performance Marketing and Strategy teams.

Requirements

• 7+ years of experience in digital marketing, with a focus on D2C, e-commerce, or retention marketing.
• Experience scaling personalized email and SMS programs, including segmentation, lifecycle automations, and triggered events.
• Hands-on experience with Klaviyo or a similar ESP, plus knowledge of Shopify and related tools such as Privy, JustUno, Yotpo, or Octane AI.
• Experience developing SMS, customer loyalty, and retention strategies using platforms such as Attentive, PostScript, SMSBump, or Klaviyo.
• Previous direct-report management experience or exceptional leadership across cross-functional teams.
• Strong verbal, written, and presentation skills, including the ability to explain complex and technical ideas clearly.

Culture & Benefits

• Remote-first culture with hub locations in Brazil and Spain; employees near the New York or Lisbon headquarters may be expected to work hybrid with weekly office time.
• Unlimited paid time off and local holidays relevant to the employee's hub.
• Flexible parental leave.
• Interdisciplinary growth opportunities and exposure beyond the core role.
• Autonomy with accountability, high standards for performance and ownership, and a collaborative working environment.