Customer Researcher (Fintech)

TL;DR

Customer Researcher (Fintech): Building and scaling the consumer insights function to drive product and marketing strategy with an accent on advanced quantitative methodologies and cross-functional influence. Focus on establishing research infrastructure, uncovering deep consumer motivations, and enabling data-driven decision-making across the organization.

Location: Must be based in the United States

Salary: $160,000 – $190,000

Company

hirify.global is a consumer fintech platform backed by Walmart and Ribbit Capital, dedicated to providing accessible banking, credit, and investment services to millions.

What you will do

• Build and scale the consumer insights function, defining research standards, tools, and governance.
• Lead both quantitative and qualitative research to uncover consumer attitudes, behaviors, and market opportunities.
• Partner with Brand, Marketing, Product, and Design teams to inform positioning, messaging, and product experience.
• Establish durable insights infrastructure, including tracking programs and segmentation frameworks.
• Measure the impact of campaigns and product launches through brand tracking and performance analysis.
• Coach non-researchers to apply research methods independently, elevating research practice across the company.

Requirements

• 7+ years of experience in consumer insights, quantitative research, or consumer science.
• Proven track record of scaling an early-stage research program in a high-ambiguity environment.
• Mastery of advanced quantitative methodologies including MaxDiff, conjoint analysis, and pricing research.
• Experience influencing strategy at the executive level in a matrixed organization.
• Fluency with research and analytics tooling across the stack.
• Must be based in the United States.

Culture & Benefits

• Competitive base salary with stock options.
• Comprehensive health benefits from Day 1.
• 401(k) plan with company match.
• Flexible time off (FTO) policy.
• High-growth, mission-driven, and inclusive work environment.

Hiring process

• Initial interview with Talent Partner.
• Technical or Hiring Manager interview.
• Team and Executive interviews.