Growth Marketing Lead (Fintech)

TL;DR

Growth Marketing Lead (Fintech): Owning end-to-end acquisition across paid and organic channels for a modern banking platform with an accent on creative testing, performance optimization, and AI-driven workflows. Focus on scaling acquisition for tech-forward SMBs, managing CAC/LTV targets, and integrating lifecycle marketing with acquisition.

Location: On-site in New York City

Salary: $150,000 – $185,000

Company

hirify.global is a modern banking platform designed for startups to manage accounts, cards, expenses, and bills in one connected system.

What you will do

• Launch and scale end-to-end growth channels including paid social, YouTube, organic social, influencer, and affiliate plays.
• Drive high-velocity creative testing and optimization to treat creative as the primary growth lever.
• Manage and optimize CAC, LTV, and payback targets to ensure efficient scaling.
• Partner with and mentor the Growth Associate to align acquisition and lifecycle marketing (onboarding, activation, retention).
• Collaborate closely with sales pods to optimize the conversion funnel.
• Leverage AI tools to accelerate ad concept iteration and automate reporting workflows.

Requirements

• 4-6+ years of experience in growth or performance marketing with direct budget ownership.
• Proven track record of hitting quantitative growth targets.
• Strong creative instincts for ad creative and video hooks.
• Fluency with AI tools integrated into daily professional workflows.
• Full-funnel marketing expertise and strict CAC discipline.
• Must be based in or able to work on-site in New York City.

Nice to have

• Experience marketing to founders, startups, or SMBs.
• Literacy in fintech and banking.
• Experience scaling a channel from initial spend to significant scale.
• Experience with founder-led and UGC content systems.

Culture & Benefits

• Equity ownership in the company.
• Comprehensive healthcare benefits.
• Paid time off.
• High-ownership, builder environment with direct collaboration with leadership.