Director, Email Growth & App Acquisition (Travel)

TL;DR

Director, Email Growth & App Acquisition (Marketing): Leading lifecycle marketing programs and app acquisition efforts to drive user engagement for a global travel search engine with an accent on CRM strategy, mobile growth, and personalized communications. Focus on scaling high-quality app installs, optimizing retention frameworks, and managing high-performing growth teams.

Location: Hybrid: Must commute to Cambridge, MA; Norwalk, CT; or Miami, FL offices 3 times per week.

Salary: $185,000 - $205,000

Company

A leading travel search engine and part of Booking Holdings that helps users find flights, stays, and rental cars globally.

What you will do

• Define and lead the lifecycle marketing strategy across email, push notifications, and in-app messaging.
• Own the app acquisition strategy to drive high-quality installs and long-term user engagement.
• Analyze campaign performance data to optimize programs and provide strategic recommendations to product and engineering teams.
• Build and refine segmentation and personalization frameworks to improve user retention and re-engagement.
• Manage, coach, and develop a high-performing CRM and growth marketing team.
• Track and report key metrics including retention, conversion, LTV, and CPA.

Requirements

• 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing.
• Proven track record of managing high-performing engagement and acquisition programs at scale.
• Deep expertise in CRM channels (email, push) and mobile app ecosystems.
• Experience with MarTech tools such as Braze, Iterable, Leanplum, Airship, Adjust, or AppsFlyer.
• Proven experience building and leading CRM, lifecycle, or growth marketing teams.
• Bachelor's degree or equivalent professional experience.

Nice to have

• Experience in travel, e-commerce, or consumer technology.
• Familiarity with A/B testing and experimentation frameworks for lifecycle programs.
• Experience working with globally distributed teams across multiple markets.
• Knowledge of privacy regulations and their impact on mobile attribution.

Culture & Benefits

• Hybrid work model with the ability to work from anywhere for up to 20 days per year.
• Comprehensive mental health support including company-paid therapy (SpringHealth) and HeadSpace subscription.
• Company-wide week off for recharging and "No Meeting Fridays".
• Paid parental leave, generous vacation, and paid volunteer time.
• Career growth support through Development Dollars and leadership training.
• Practical perks including travel discounts and free lunch 2 days per week.