Director of Marketing Analytics (Medtech)

TL;DR

Director of Marketing Analytics (Medtech): Leading the strategy, execution, and evolution of marketing analytics to drive acquisition and retention with an accent on data-driven growth and channel effectiveness. Focus on designing A/B testing frameworks, implementing multi-touch attribution, and translating complex data into growth strategies.

Location: Remote (Must be based in the United States, excluding Hawaii)

Salary: $210,290 – $235,030 (Base + Bonus) + Equity

Company

hirify.global is a remote-first company dedicated to making mental healthcare accessible and evidence-based.

What you will do

• Lead the strategy and evolution of marketing analytics, partnering with Marketing, Finance, and Product teams.
• Manage and develop a team of data scientists to unlock growth opportunities across paid and organic channels.
• Design and scale A/B testing frameworks to optimize funnel performance and channel effectiveness.
• Implement and manage multi-touch attribution solutions and data standardization processes.
• Act as a strategic thought partner to the CMO to guide revenue and growth decisions.

Requirements

• 10+ years of professional experience, including 3+ years in marketing analytics and 3+ years in people management.
• Bachelor's degree in Statistics, Mathematics, Computer Science, or a related quantitative field.
• Expertise in digital marketing metrics (CAC, LTV) and paid channels such as Google and Meta.
• Advanced proficiency with dbt, Airflow, SQL, and visualization tools like Looker or Tableau.
• Proven experience in experiment design and results interpretation for A/B testing.
• Must be based in the United States (currently not hiring in Hawaii).

Nice to have

• Experience in a fast-paced, high-growth startup marketplace environment.
• Proficiency with Python or R for analytics and scripting.
• Experience leveraging AI and emerging technical tools for marketing analytics.

Culture & Benefits

• 100% remote work environment with flexible hours for work-life balance.
• Comprehensive health benefits including medical, dental, vision, and FSA/HSA.
• 401(k) plan and generous time-off, including two company-wide shutdown weeks each year.
• Paid parental leave available for all parents, including birthing, non-birthing, adopting, and fostering.
• Home office and wellness stipends, plus quarterly department budgets for team building.