VP Sales (AdTech)

TL;DR

VP Sales (AdTech): Building and scaling an inside-sales engine for sports data and fan-engagement products with an accent on playbook design, high-volume pipeline management, and team leadership. Focus on driving short-cycle commercial deals, optimizing conversion metrics, and integrating sales tooling within the ad-tech ecosystem.

Location: New York, New York, United States (Hybrid office-first culture)

Salary: $220,000–$240,000 USD base + variable compensation

Company

hirify.global is a global leader in sports data and technology, delivering immersive and personalized experiences for fans through live data and next-gen tech.

What you will do

• Build and execute an end-to-end inside-sales playbook, including ICP definition, outbound cadences, and qualification frameworks.
• Hire, ramp, coach, and retain a high-performing team of sellers while defining career paths and leveling.
• Operate and optimize the sales tooling stack, including Salesforce, Outreach, and Gong, as the source of truth for pipeline and forecasting.
• Own funnel metrics such as MQL to SQL conversion, win rates, and cycle times, ensuring consistent quarter-over-quarter growth.
• Partner with Marketing on demand generation and RevOps on territory design and segmentation.
• Set standards for activity rigor and deal-quality discipline to ensure forecast accuracy within ±10%.

Requirements

• 8+ years in advertising, ad-tech, or media sales, with at least 4 years in a leadership role carrying a number.
• Proven track record of scaling an inside-sales engine, including playbook design and rep ramp programs.
• Deep expertise in modern sales tooling (Salesforce, Outreach/Salesloft, Apollo/ZoomInfo, Gong/Chorus, LinkedIn Sales Navigator).
• Working knowledge of the modern media stack (programmatic, CTV, social, identity/data, measurement).
• Strong operational discipline regarding pipeline math, CRM hygiene, and forecast accuracy.
• Ability to drive high-volume, short-cycle commercial deals.

Nice to have

• Experience selling sports media, sports data, or fan-engagement products.
• Background scaling an inside team alongside a strategic field team.
• Experience standing up integrations or marketplaces with programmatic platforms.
• Established network for hiring BDRs and inside AEs in the New York ad-tech market.

Culture & Benefits

• Competitive salary with eligibility for variable compensation.
• Comprehensive benefits plan provided by hirify.global Group.
• Office-first culture emphasizing collaboration and connection.
• Commitment to employee wellbeing, professional growth, and career development.
• Inclusive working environment focused on driving change and belonging.