Growth Marketing Associate (Paid Social)

TL;DR

Growth Marketing Associate (Paid Social): Driving customer acquisition and retention through high-impact paid social campaigns with an accent on media strategy, creative execution, and performance optimization. Focus on testing new ideas, analyzing campaign data, and collaborating across cross-functional teams to maximize growth for sports and gaming products.

Location: Must be based in or able to work from the United States

Company

hirify.global is a publicly traded technology company and a leader in the regulated gaming industry, headquartered in Boston.

What you will do

• Develop and execute media buying and paid social strategies to support acquisition and retention goals.
• Launch, manage, and optimize campaigns by leveraging audience targeting, bidding strategies, and creative testing.
• Identify and execute A/B tests across creative, messaging, and audience segments to improve performance.
• Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts.
• Analyze campaign performance and communicate actionable insights to cross-functional stakeholders.
• Manage creative workflows and asset delivery processes for key marketing initiatives.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• At least 1 year of experience in digital marketing, performance marketing, or paid social advertising.
• Experience managing or supporting campaigns within paid social advertising platforms.
• Strong data-driven mindset with the ability to analyze performance and translate findings into recommendations.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Must be eligible to obtain a gaming license issued by the appropriate state agency.

Nice to have

• Passion for sports and gaming.

Culture & Benefits

• Opportunity to work in a fast-paced, data-driven environment.
• Commitment to equal opportunity and diversity in the workplace.
• Exposure to innovative AI-driven marketing strategies and tools.
• Collaborative team environment across Marketing, Analytics, and Product departments.