Paid Social Manager (iGaming)

Location: North London, UK

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company, with marketing and development services supporting online gaming brands in the UK.

What you will do

• Lead global paid social strategy across sports and casino verticals, covering full-funnel planning, execution, optimization, and reporting.
• Manage campaigns across Meta, TikTok, Snapchat, X, Reddit, and emerging platforms across multiple markets.
• Develop audience segmentation, lookalike, retargeting, creative testing, and paid asset strategies with design teams.
• Manage and forecast significant budgets, introduce new vendors and platforms, and monitor industry and algorithm changes.
• Align paid and organic activity while ensuring brand, regulatory, and responsible gaming compliance.
• Present performance insights to senior stakeholders and collaborate with CRM, Retention, Sponsorship, Finance, agencies, and platform representatives.

Requirements

• Proven experience managing large-scale paid social campaigns for major B2C brands, ideally in sports, entertainment, gaming, or betting.
• Strong analytical skills, including reporting tools, attribution models, mobile measurement partners such as AppsFlyer, and advanced Excel.
• Experience translating performance data into actionable insights and measurable ROI.
• Experience developing and optimizing high-impact creative formats for sports and casino audiences.
• Experience managing significant budgets across multiple markets while meeting regulatory and responsible gaming requirements.
• Strong communication, presentation, organization, collaboration, and stakeholder-management skills.

Nice to have

• Knowledge of sports betting markets, odds calculation, betting types, player behavior, and casino or online gaming regulations.
• Knowledge of UKGC, ASA, and AGCO regulations and compliance standards.
• Experience with customer retention strategies, tracking, analytics, pixel implementation, digital performance channels, and agencies.
• Platform certifications in Meta, TikTok, or Snapchat and a marketing-related degree.
• Bilingual English/French proficiency.

Culture & Benefits

• Learning and development programmes with training and career-development opportunities.
• Performance feedback through the company Performance tool.
• Employee Assistance Programme for employees and their families.
• Vitality Health Care, Unum Dental, Life Assurance, and Income Protection.
• Tusker car scheme, Cycle to Work programme, and retail discounts.
• Culture focused on adaptability, ownership, resilience, teamwork, integrity, and innovation.

Hiring process

• Talent Management and Talent Development Programme relevance may be assessed during recruitment.
• Shortlisted candidates may be asked to complete an assessment.
• Credit, criminal record, and qualification verification checks are conducted for successful candidates.