Measurement And Effectiveness Lead (Adtech)

TL;DR

Measurement and Effectiveness Lead (Adtech): Driving the effectiveness capabilities of an omnichannel DSP platform with an accent on media measurement, attribution modeling, and client strategy. Focus on delivering robust evidence of campaign performance, consulting on measurement solutions, and shaping the future of effectiveness methodologies in a complex media landscape.

Location: Must be based in London, UK (Hybrid)

Company

hirify.global is an omnichannel DSP that unites telco data, real-world movement patterns, and transactions to provide a complete view of the consumer purchase journey.

What you will do

• Consult with clients on the best applications of technology and tools to address their specific measurement requirements.
• Act as a bridge between Sales, Product, and the remote Analysis & Effectiveness team to ensure smooth operational delivery.
• Translate complex data sets and statistical outputs into clear, narrative-led campaign reports for top-tier clients.
• Lead multi-market effectiveness initiatives to provide evidence of the business impact of advertising solutions.
• Maintain oversight of regional research and measurement partner relationships, including third-party verification and lift studies.
• Stay ahead of industry trends and adapt measurement methodologies to account for changes in technology, legislation, and consumer behavior.

Requirements

• 6+ years of experience in adtech, media, or research roles with a focus on media effectiveness.
• Deep understanding of industry-standard research tools, attribution modeling, clean rooms, and media effectiveness practices.
• Strong analytical competence with the ability to communicate complex data in plain language.
• Proven experience in stakeholder management and juggling multiple project timelines.
• Commercial mindset with an understanding of the client-agency-vendor dynamic.
• Must be based in London and able to work in a hybrid capacity.

Culture & Benefits

• Collaborative, action-oriented team environment that values innovation and growth.
• Opportunity to work at the intersection of client strategy and commercial growth.
• Focus on transparency, mutual respect, and employee wellbeing.
• Global company presence with a strong emphasis on diversity and inclusion.