Demand Generation Executive (Italian Market)

TL;DR

Demand Generation Executive (Marketing): Planning and executing a demand generation strategy for the Italian market with an accent on acquiring and engaging SME and mid-market prospects. Focus on managing strategic partnerships, coordinating co-marketing activities, and optimizing lead nurture funnels to drive measurable pipeline growth.

Location: Barcelona, Spain (Onsite)

Company

A fast-growing SaaS company providing business management software that centralizes HR, finance, and operations workflows.

What you will do

• Develop and implement a comprehensive demand generation strategy for the Italian market, including content and event planning.
• Manage budgets, allocate resources, and handle vendor negotiations.
• Review marketing materials to ensure alignment with company branding and messaging guidelines.
• Manage and nurture relationships with strategic partners to coordinate joint co-marketing initiatives.
• Collaborate with Sales teams to ensure alignment and maximize lead-to-opportunity conversion.

Requirements

• 3-5 years of experience in demand generation or marketing with a focus on sales results.
• Native Italian speaker.
• English proficiency is mandatory.
• Strong communication, organizational, and project management skills.
• Proactive problem-solving mindset and ability to work under pressure.

Nice to have

• Experience or strong interest in B2B tech or SaaS.
• Familiarity with HubSpot or similar CRM platforms.
• Experience in customer-facing roles with a solution-oriented approach.

Culture & Benefits

• Dynamic, multicultural, and fast-growing work environment.
• Private health insurance provided by Alan.
• Wellhub membership for gyms, swimming pools, and outdoor classes.
• Flexible welfare benefits via Cobee.
• Language courses and pet-friendly office.
• Office perks including breakfast, organic fruit, and coffee/tea.