B2C Lifecycle Marketing Lead (SaaS)

Location: London or Barcelona; in-person collaboration is expected for most of the working time.

Salary: London £60,000–£85,000 gross annually; Barcelona €50,000–€75,000 gross annually. Compensation for other locations is discussed during the interview process.

Company

Proton develops privacy-focused SaaS products including Proton Mail, Proton VPN, Proton Drive, Proton Pass, and Proton Calendar, serving more than 100 million users worldwide.

What you will do

• Own the B2C lifecycle strategy and operating model across onboarding, activation, engagement, conversion, retention, cross-sell, and reactivation.
• Design coordinated multi-product customer journeys with channel selection, sequencing, frequency, and suppression rules.
• Translate behavioural and product signals into automated, triggered journeys with Data and Engineering.
• Build segmentation architecture, campaign processes, testing, QA, and governance standards.
• Define measurement frameworks for activation, engagement, conversion, retention, cross-product adoption, and customer lifetime value.
• Connect Product, Growth, Data, Martech, Engineering, and Marketing teams while leading through influence.

Requirements

• 7+ years of experience in B2C lifecycle marketing, growth marketing, or marketing automation, ideally in SaaS or subscription businesses.
• Experience building lifecycle programmes from scratch in a startup, high-growth scale-up, or multi-product environment.
• Hands-on experience with lifecycle or marketing automation platforms, event-driven segmentation, triggers, and journey orchestration.
• Experience using product and behavioural data to build automated customer journeys.
• Strong analytical and experimentation skills, with the ability to work effectively in ambiguous environments.

Nice to have

• Experience in a privacy-first or regulated product environment.
• Experience orchestrating communications across a multi-brand or multi-product portfolio.

Culture & Benefits

• Mission-driven work focused on privacy, transparency, and user trust.
• Collaborative, diverse team with light hierarchy and significant individual ownership.
• Health coverage, retirement options, generous leave, wellness support, and stock options.
• Hardware and software provision, learning and development support, and flexible scheduling.
• Office meals, snacks, and support for public transport, cycling, or parking.