CRM & Lifecycle Marketing Lead (HubSpot/Vero)

TL;DR

CRM & Lifecycle Marketing Lead (B2B & B2C): Owning and scaling end-to-end CRM and lifecycle strategies across B2B and B2C segments with an accent on automated customer journeys and platform operationalization. Focus on building scalable frameworks for onboarding, retention, and monetization using HubSpot and Vero.

Location: Hybrid in London or Barcelona

Company

hirify.global is a privacy-focused company providing encrypted email, VPN, and cloud storage tools to millions of users globally.

What you will do

• Own end-to-end CRM and lifecycle strategy across both B2B and B2C segments.
• Operationalize B2B architecture in HubSpot, including lead capture, qualification, and MQL→SQL orchestration.
• Manage B2C lifecycle communications via Vero to drive CLTV, reduce churn, and improve conversion.
• Collaborate with Data and MarTech teams to define product events and behavioral signals for lifecycle programs.
• Run structured A/B and MVT testing programs to optimize engagement and conversion.
• Align Marketing, Sales, Product, and Engineering around a single, unified customer view.

Requirements

• Significant experience in CRM, lifecycle marketing, or marketing operations across B2B and B2C.
• Hands-on expertise configuring and running HubSpot CRM and event-based tools like Vero.
• Track record of scaling early-stage lifecycle implementations in startup or scale-up environments.
• Strong understanding of B2B sales alignment and subscription-based consumer retention.
• Ability to specify and request data points and product events from technical teams.
• Must be based in or able to work from London or Barcelona.

Culture & Benefits

• Stock options from day one.
• Strong health coverage, retirement options, and wellness support.
• Generous leave and a flexible working schedule focused on outcomes.
• Daily lunch and snacks provided in the office.
• Public transport, bike allowances, or parking coverage.
• Opportunity to work in a high-caliber, independent team focused on privacy as a human right.