Head of Product Marketing (SaaS)

TL;DR

Head of Product Marketing (B2B SaaS): Leading product positioning, messaging, and go-to-market strategy for an AI-powered localization platform with an accent on enterprise value propositions and cross-functional alignment. Focus on designing high-impact launch strategies, managing analyst relations, and building comprehensive sales enablement assets to drive market growth.

Location: Must reside and have the legal right to work in the United Kingdom, Latvia, or Spain

Company

AI-powered localization platform that helps businesses expand into new markets by automating workflows and centralizing translation and content management.

What you will do

• Own product positioning, messaging, and GTM strategy for enterprise and mid-market buyers.
• Lead end-to-end launch strategies for major product releases in collaboration with Product and Sales teams.
• Develop and maintain ICP, buyer personas, and competitive intelligence programs.
• Build a high-quality suite of sales enablement assets, including pitch decks, battle cards, and objection-handling guides.
• Manage Analyst Relations and shape the industry narrative to increase market recognition.
• Partner with Product Leadership and the Head of Content & Brand to weave product stories into brand programs.

Requirements

• Senior product marketing experience at a B2B SaaS company with ownership of GTM strategy.
• Proven track record of leading product launches from strategy through to execution and measurement.
• Ability to craft narratives that resonate with both technical audiences (CTOs/Developers) and business decision-makers.
• Deep understanding of the enterprise and mid-market SaaS buying process.
• Experience developing competitive intelligence and translating insights into sales enablement.
• Must reside and have the legal right to work in the United Kingdom, Latvia, or Spain.

Nice to have

• Experience in localization, AI, or content technology markets.
• Direct experience influencing analyst coverage (e.g., Gartner, Forrester).
• Experience managing and developing a product marketing team.

Culture & Benefits

• Competitive salary and employee stock options.
• Fully remote setup with flexible working hours and a co-working budget.
• Flexible vacation policy, health insurance, and wellness allowance.
• Home office setup budget and a dedicated learning & development budget.
• Strong startup culture with regular retreats and social events to maintain team connection.