Media Campaign Planner (Digital Marketing)

TL;DR

Media Campaign Planner (Digital Marketing): Managing end-to-end paid media campaigns and client partnerships for high-volume environments with an accent on performance delivery and budget optimization. Focus on leveraging Gen AI tools for workflow automation, data-driven ROAS improvement, and multi-channel strategy execution.

Location: Hybrid in London, United Kingdom

Company

Specialist in designing and running bespoke in-house agencies and marketing ecosystems for global brands, part of The Brandtech Group.

What you will do

• Act as the primary liaison between client UK offices, HQ, and agencies to ensure strategic alignment.
• Develop and execute multi-channel media strategies balancing brand awareness with e-commerce performance.
• Manage media budgets and allocate spend across Google Ads, Meta, Programmatic, and Retail Media.
• Analyze target audience behavior and competitor trends using Google Analytics and Magento.
• Monitor real-time campaign performance and adjust targeting, bidding, and creative strategies.
• Deliver detailed performance reports and lead post-campaign reviews to generate actionable insights.

Requirements

• Proven experience in planning and executing end-to-end paid media campaigns across digital channels.
• Track record of managing D2C media campaigns with measurable improvements in ROAS and traffic.
• Professional proficiency in English is required.
• Must be based in London to support the hybrid work model.
• Advanced proficiency with Gen AI tools for reporting automation, brief writing, and workflow optimization.
• Experience with Google Analytics, Magento, and data visualization tools.

Nice to have

• Professional proficiency in Korean.
• Experience in consumer electronics, technology, or retail media environments.
• Familiarity with retail media strategy and measurement frameworks.

Culture & Benefits

• Environment focused on ambition, imagination, and groundbreaking work.
• Strong emphasis on AI-driven innovation to revolutionize creative and delivery processes.
• Commitment to an inclusive, anti-racist community and equal opportunity employment.
• Science-based environmental sustainability goals embedded across the project lifecycle.