Creative Strategist (DTC)

TL;DR

Creative Strategist (DTC): Driving high-converting, performance-driven assets for a DTC supplements brand with an accent on creative research, A/B testing, and strategic briefing. Focus on building repeatable research systems, designing high-velocity testing frameworks, and optimizing conversion metrics like CTR and ROAS.

Location: Remote; must be based in UK, Belgium, France, Georgia, Ireland, Philippines, Portugal, Spain, or USA

Company

A high-growth DTC Health & Wellness brand scaled to $100M+ in annual sales, serving over 3 million customers worldwide.

What you will do

• Build and maintain a repeatable research system using VOC, competitor analysis, and market trends to generate creative ideas.
• Establish high-velocity creative testing frameworks across hooks, angles, and formats to identify winning concepts.
• Create structured creative briefs for designers and copywriters grounded in customer insights and performance data.
• Design and optimize modular production workflows from initial research through to QA, launch, and iteration.
• Collaborate with media buyers and growth teams to diagnose and solve performance bottlenecks.
• Optimize key conversion metrics including CTR, CVR, AOV, and LTV across Meta, Google, and TikTok.

Requirements

• 5+ years of experience in creative DTC advertising and A/B testing.
• Strong portfolio demonstrating professional design and video editing capabilities.
• Expertise in visual storytelling and creative research aligned with marketing goals.
• Proficiency in digital platform performance metrics and high standards for design aesthetics.
• Deep interest in psychology and customer-centric content creation.
• Must be based in one of the following: UK, Belgium, France, Georgia, Ireland, Philippines, Portugal, Spain, or USA

Nice to have

• Active engagement in DTC industry trends, Twitter spaces, and creative testing communities.

Culture & Benefits

• Opportunity to join a company recognized by The Financial Times as a top High-Growth Company.
• Work in a fast-paced, data-driven environment with a proven track record of scaling.
• Collaborative pod-based structure working with cross-functional growth and operations teams.
• Focus on providing high-quality, innovative supplement products to a global consumer base.