Marketing Director (MarTech)

TL;DR

Marketing Director (MarTech): Leading end-to-end marketing strategies for a growth marketing agency focused on crowdfunding and e-commerce with an accent on demand generation, brand growth, and product narrative. Focus on driving key performance metrics like CAC and LTV, managing cross-functional technical teams, and collaborating with the Shopify ecosystem.

Company

hirify.global is a growth marketing agency that helps crowdfunding and e-commerce clients generate significant online revenue through performance-rooted strategies.

What you will do

• Execute end-to-end marketing strategy covering brand, demand generation, content, SEO, paid marketing, and product marketing.
• Lead and manage a cross-functional team across development, design, and data functions.
• Drive growth initiatives and monitor key metrics including MQLs, sign-ups, conversions, CAC, and LTV.
• Develop and refine the company's product narrative and marketing messaging.
• Collaborate with the Shopify team on joint campaigns and cross-channel marketing efforts.
• Work directly with the CEO to support marketing priorities and business growth.

Requirements

• Proven experience in a SaaS, MarTech, or high-growth technology environment.
• Ability to seamlessly translate strategy into execution and campaign delivery.
• Experience leading and collaborating with cross-functional technical teams.
• Strong communication skills for engaging with executive leadership and technical stakeholders.
• Understanding of the creator and influencer marketing industry.

Nice to have

• Experience with Shopify and e-commerce ecosystems.

Culture & Benefits

• Dynamic growth environment where precision meets creativity.
• Direct collaboration and reporting line to the CEO.
• Opportunity to lead high-impact growth initiatives for clients generating millions in revenue.
• Collaborative work environment with a diverse technical team including AI automation and product leads.