VP of Marketing (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
VP of Marketing (B2B SaaS): Leading the overall marketing strategy, brand positioning, and demand generation for a mobile-first growth ecosystem with an accent on GTM execution and scaling GenAI-powered products. Focus on driving pipeline growth across Mid-Market and Enterprise segments, evolving the brand narrative in the US and Europe, and implementing an AI-first marketing stack.
Location: Must be based in Europe Time Zones (mentions of Serbia and Spain)
Company
is a global software company providing a growth ecosystem of products including Apple Ads automation, A/B testing, and ASO tools for mobile-first businesses.
What you will do
- Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
- Lead brand evolution and positioning across the US and Europe markets.
- Own demand generation and pipeline growth for Mid-Market and Enterprise segments.
- Drive GTM strategy and execution for existing products and new GenAI-powered launches.
- Oversee the website experience, SEO/AEO strategy, and conversion rate optimization initiatives.
- Lead, develop, and scale a high-performing marketing organization of 8 people.
Requirements
- 10+ years of B2B SaaS marketing experience, including 5+ years leading teams in high-growth tech.
- Demonstrated experience leveraging AI to improve marketing effectiveness across GTM and content.
- English: C1+ proficiency required.
- Location: Must be based in Europe Time Zones.
- Strong analytical mindset with a track record of driving pipeline and revenue growth.
Nice to have
- Experience marketing multi-product platforms or product ecosystems.
Culture & Benefits
- Remote-first working environment with a flexible schedule for better work-life balance.
- Medical insurance or healthcare compensation and paid sick leave.
- Vacation and public holidays following your country's regulations plus additional annual PTOs.
- Budget for top online/offline conferences and internal professional development courses.
- Coworking costs coverage program and access to office hubs in key locations.
- Micro-management-free and supportive management style.
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