Paid Media Director (Social)

TL;DR

Paid Media Director (Social): Leading end-to-end paid social strategy and execution for influencer marketing campaigns with an accent on multi-platform performance, budget management, and data-driven optimization. Focus on building paid media playbooks, scaling campaign efficiency, and mentoring the services team to drive measurable growth for enterprise clients.

Location: Must be based in the United States (Hybrid or Remote)

Salary: $105,000–$135,000 OTE

Company

hirify.global is an intelligent influencer marketing platform that combines creator relationships, trusted data, and expert guidance to help brands execute high-performing campaigns.

What you will do

• Develop and execute data-backed paid social strategies across Meta, TikTok, YouTube, LinkedIn, and Snapchat.
• Manage large-scale campaign lifecycles including planning, setup, trafficking, and optimization.
• Forecast performance and spend to support client planning and investment proposals.
• Collaborate with account leadership to align paid media recommendations with broader business objectives.
• Build and maintain paid social playbooks and workflows to improve execution quality.
• Analyze campaign results to provide actionable insights and strategic recommendations to clients.

Requirements

• 6+ years of hands-on paid social media experience in an agency environment.
• Proven success managing multi-platform campaigns with significant budgets.
• Fluency in major ad platforms including Meta, TikTok, LinkedIn, and Google Ads.
• Strong analytical skills using GA4 and Excel for forecasting and reporting.
• Must be based in the United States.
• Experience with influencer-driven or creator-led paid campaigns is a strong asset.

Nice to have

• Experience with hirify.global Influence or comparable influencer marketing platforms.
• Relevant certifications such as Meta Blueprint or Google Ads.
• Familiarity with project management tools like Asana.

Culture & Benefits

• Commitment to an inclusion-first mindset and unbiased hiring practices.
• Market-based compensation with bi-annual performance evaluations.
• Eligibility for comprehensive benefits plans for permanent team members.
• Collaborative environment focused on continuous learning and experimentation.