Senior Creative Strategist (Marketing)

TL;DR

Senior Creative Strategist (Marketing): Owning the bottom-of-funnel performance creative function to drive direct response advertising across paid social and digital channels with an accent on creative testing, optimization, and cross-functional leadership. Focus on designing high-converting ads, managing external agencies, and implementing AI platform workflows to increase creative efficiency.

Location: Hybrid (2 days per week on-site) in New York, NY or Princeton, NJ

Salary: $105,000 – $137,000

Company

hirify.global is a consumer-led digital health company connecting people to content, coaching, and clinicians to help them build lasting healthy habits.

What you will do

• Own the strategy, direction, and quality of bottom-of-funnel performance creative across paid social and digital channels.
• Lead creative development from brief to final production, managing designers, agencies, and AI workflows.
• Manage and develop a junior Creative Strategist to ensure successful evergreen content execution.
• Partner with media buyers and growth teams to inform creative testing and optimize for performance.
• Introduce processes and frameworks to improve creative efficiency, iteration speed, and output quality.
• Monitor direct response creative trends and competitive strategies to keep the brand ahead.

Requirements

• 6–10 years of total experience, with 3–5+ years specifically in creative strategy or performance creative.
• Proven track record developing direct response ads and UGC across Meta, TikTok, and YouTube.
• Experience managing designers and external creative agencies.
• Strong brief-writing skills and ability to translate business objectives into creative direction.
• Must be based in or able to work from New York, NY or Princeton, NJ.
• Experience at a DTC, digital-first, or high-growth startup brand is strongly preferred.

Culture & Benefits

• Comprehensive healthcare including premium-free medical plan options, dental, vision, and life insurance.
• 401(k) with company match for long-term financial security.
• Generous time off, including paid holidays, Summer Fridays, and a company-wide Summer Break week.
• Stock awards and performance-based bonuses.
• Paid parental leave and exclusive access to hirify.global’s products.