Creative Strategist (AI)

Location: Remote from the United States, operating in the EST time zone

Salary: $100,000–$120,000 per year for candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm using creative strategy, performance media, proprietary data infrastructure, and the Shadow AI commerce layer to drive e-commerce and social commerce growth.

What you will do

• Lead creative strategy and direction for full-funnel paid media programs across Meta, TikTok, YouTube, Amazon, and display platforms.
• Develop concepts, briefs, storyboards, and short-form video strategies for products and services.
• Translate marketing objectives and performance metrics such as thumb-stop rate, hold rate, CTR, and CPA into testable ad concepts.
• Brief and manage Designers and Editors producing static ads, animations, mobile-first videos, motion graphics, and UGC content.
• Present creative work and strategic rationale to clients and stakeholders.
• Monitor performance data and direct creative iterations to improve results and scale production to 50–100 or more new ads per month.

Requirements

• 3+ years of creative strategy experience on performance advertising programs, including short-form video and static ads.
• Digital portfolio demonstrating performance ad work, creative diversity, and measurable impact on metrics such as hold rate and CTR.
• Hands-on ability to storyboard, edit, ship ads, adjust designs in Figma, and polish assets in Photoshop or Illustrator.
• Strong knowledge of hooks, angles, thumb-stop rate, three-second hold, hook retention, CTR, and CPA.
• Experience shipping ads with AI-assisted tools such as ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar.
• Excellent written and spoken English, client presentation skills, and availability to work in the EST time zone.

Culture & Benefits

• Remote-first work environment with autonomy and accountability.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary growth.
• Employees based in or near the New York or Lisbon hubs may have hybrid weekly in-office expectations.