Paid Advertising Strategist (Marketing)

TL;DR

Paid Advertising Strategist (Marketing): Owning the execution, performance, and growth of paid media campaigns for a diverse book of business with an accent on Meta Ads, Google Ads, and cross-channel strategy. Focus on driving revenue growth through meticulous testing, data-driven optimizations, and strategic client communication within a tech-enabled growth firm.

Location: Must be legally eligible to work in the U.S. (Remote, Hybrid, or Onsite).

Company

A tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, utilizing proprietary technology to drive revenue for leading brands.

What you will do

• Own the full execution and performance of paid social and paid media campaigns across platforms like Meta, LinkedIn, Google, and YouTube.
• Manage client budgets and provide proactive strategic recommendations to improve performance against business goals.
• Lead weekly client progress recaps, leveraging data to tell compelling stories and articulate results.
• Collaborate with account leadership and specialists to evolve media strategies and ensure tactical execution.
• Utilize proprietary AI-driven tools and the Nova ecosystem to enhance business processes and investment planning.
• Adapt strategies to landscape changes to ensure consistent delivery of client KPIs.

Requirements

• Must be legally eligible to work in the U.S.
• 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
• Minimum 2 years of hands-on experience with Direct Response marketing (E-Commerce, Lead Gen, or B2B).
• Minimum 2 years of experience with Meta Ads and Search Engine Marketing (SEM).
• Proficiency in Google Analytics and Microsoft Office Suite.
• Strong understanding of the full-funnel marketing model and paid media strategy.

Nice to have

• Experience with Performance Max, YouTube Ads, Display Advertising, or Bing Ads.
• Strong project management and organizational skills.
• Ability to leverage AI technologies for marketing optimization.

Culture & Benefits

• Fully flexible work environment: 100% remote, in-office, or hybrid options.
• Robust medical, dental, and vision insurance plans with high employer contribution.
• 401(k) plan with 4% employer matching.
• Unlimited Time Off policy starting from day one.
• 12 observed U.S. national holidays plus 2 mental health recharge days.
• Ongoing professional development programs and quarterly performance awards.