Manager, Demand Generation (Ecommerce)

TL;DR

Manager, Demand Generation (Ecommerce): Owning the full paid media and lifecycle marketing function to drive pipeline for a marketplace optimization platform with an accent on LinkedIn Ads, Google Ads, and HubSpot automation. Focus on optimizing conversion layers, executing A/B tests, and leveraging AI to scale demand generation efforts.

Location: Hybrid in Boston

Company

AI-powered Marketplace Optimization Platform helping sellers and brand owners maximize their profitability on global marketplaces.

What you will do

• Manage and optimize paid media channels including LinkedIn Ads, Google Ads, and retargeting.
• Oversee affiliate and referral programs, including partner recruitment and performance optimization.
• Configure HubSpot for lead capture, campaign tracking, and lifecycle stage logic.
• Drive website conversion (CRO) through A/B testing and landing page optimization.
• Set the strategic direction for lifecycle and email nurture sequences.
• Directly manage a Lifecycle Marketing Specialist and collaborate with GTM Ops on attribution.

Requirements

• 5 to 7 years of B2B SaaS or ecommerce marketing experience.
• Hands-on experience building and optimizing LinkedIn and Google Ads campaigns from scratch.
• HubSpot power user with deep fluency in workflows, lead scoring, and reporting.
• Strong understanding of attribution modeling and UTM governance.
• Experience with website conversion and CRO.
• Must be based in or able to work hybrid in Boston.

Nice to have

• Experience with affiliate or referral platforms.
• Familiarity with Salesforce integration with HubSpot.
• Background marketing to Amazon sellers or digital retailers.
• Experience with ABM tools or intent-based advertising platforms.

Culture & Benefits

• Remote-first culture with a flexible work schedule.
• Unlimited PTO.
• 401K and a robust benefits package effective from day one.
• Generous stock option packages and investment opportunities.