Conversion Optimization Manager (Fintech)

TL;DR

Conversion Optimization Manager (Fintech): Managing the day-to-day operations of an established experimentation program with an accent on A/B testing, funnel analysis, and conversion performance monitoring. Focus on executing the test roadmap, maintaining statistical rigor, and collaborating across web, design, and marketing teams to drive CVR improvements.

Location: Must be based in Plano, Texas, or able to commute to the office for a hybrid schedule (Mon, Tue, Thu).

Company

hirify.global is an AI-powered finance automation platform that streamlines global accounts payable, procurement, and treasury operations for mid-market businesses.

What you will do

• Execute the A/B test roadmap using Amplitude Experiment, including setup, monitoring, and analysis.
• Own weekly and monthly CVR reporting across all channels using Amplitude and Hockeystack.
• Proactively identify and diagnose funnel anomalies and conversion drops.
• Implement non-test CVR improvements such as copy updates and UX fixes.
• Collaborate with Demand Gen to align PPC landing pages with campaign messaging.
• Maintain thorough documentation of all tests and deliver a clean handoff at the end of the contract.

Requirements

• 4+ years of hands-on CRO experience.
• Direct experience with Amplitude Experiment and Amplitude Analytics is required.
• Familiarity with Segment (Twilio CDP) for behavioral audience building.
• Strong analytical fluency in funnel analysis and test result interpretation.
• Experience with Google Tag Manager, GA4, and Salesforce reporting.
• Must be able to work in the Plano, TX office on a hybrid schedule (Mon, Tue, Thu).

Nice to have

• Previous experience in B2B SaaS or fintech environments.
• Ability to understand complex buying journeys.

Culture & Benefits

• Hybrid working model with in-office days on Monday, Tuesday, and Thursday.
• Competitive salary and phone/internet allowance.
• Matching 401K and 15 days of PTO.
• Subsidized lunch on office days.
• Inclusive culture with multiple ERG groups and regular company-wide social events.