Head Of Demand Generation (Fintech)

TL;DR

Head of Demand Generation (Fintech): Leading the marketing-sourced pipeline strategy to scale growth for a business planning platform with an accent on multi-channel acquisition, lifecycle optimization, and data-driven budget allocation. Focus on building a predictable, high-velocity demand engine, coordinating BDR alignment, and proving channel ROI through rigorous experimentation and funnel analytics.

Location: Hybrid (New York City, NY or Toronto, ON)

Salary: $200K – $215K + Equity

Company

hirify.global is a global B2B SaaS company providing a leading business planning solution for finance teams, backed by top-tier investors like Y Combinator and Scale Venture Partners.

What you will do

• Develop and execute a multi-channel demand generation strategy with clear MQL and pipeline targets.
• Manage and optimize paid acquisition channels including Google Ads and LinkedIn to maximize ROI.
• Build and refine email nurture sequences, lead scoring, and lifecycle workflows in HubSpot.
• Own the demand dashboard and report on pipeline performance, conversion rates, and channel ROI.
• Coordinate with the BDR team to align outbound campaigns and improve lead follow-up workflows.
• Run structured experiments on messaging, landing pages, and audiences to drive growth.

Requirements

• Extensive experience in B2B SaaS demand generation, ideally at a growth-stage company.
• Hands-on expertise where pipeline is the primary success metric.
• Deep proficiency with HubSpot marketing automation and reporting.
• Proven ability to coordinate with BDR/SDR teams and integrate inbound/outbound efforts.
• Analytical mindset with experience building dashboards and making data-driven budget decisions.
• Excellent communication skills for presenting complex logic and data to leadership and sales teams.

Nice to have

• Experience in FP&A, fintech, or adjacent B2B software categories.
• Familiarity with ABM tools like Clay, 6sense, or Demandbase.
• Experience with AEO/GEO strategies for AI-driven search.
• Proficiency with product analytics tools like PostHog or Google Analytics 4.

Culture & Benefits

• Competitive compensation package including equity.
• Comprehensive medical insurance coverage.
• Flexible vacation policy.
• Dedicated L&D budget and language courses.
• Access to Meditopia wellbeing platform.