Content & Marketing Operations Manager (Fintech)

TL;DR

Content & Marketing Operations Manager (Fintech): Managing the marketing engine by balancing content production with technical marketing operations to drive pipeline growth. Focus on building scalable workflows in HubSpot, optimizing website performance in Framer, and maintaining robust analytics tracking to connect content efforts to revenue.

Location: New York City (Hybrid)

Company

hirify.global is a leading business planning solution for finance teams, backed by top-tier investors and trusted by industry leaders to automate reporting and strategic forecasting.

What you will do

• Manage the editorial calendar and coordinate content production across blog posts, case studies, and email campaigns.
• Own SEO and AEO execution, including technical updates, link building, and performance monitoring.
• Maintain and optimize the marketing website using Framer, including landing page creation and updates.
• Manage HubSpot operations, including lead routing, scoring, email workflows, and CRM hygiene.
• Oversee marketing analytics via PostHog and GA4 to provide actionable data and reporting.
• Administer the marketing tech stack and ensure accurate campaign tracking and attribution.

Requirements

• 3–5 years of experience in B2B SaaS marketing with a blend of content production and operations.
• Strong proficiency in HubSpot, including workflows, lead scoring, and email automation.
• Experience managing website CMS platforms like Framer, Webflow, or WordPress.
• Working knowledge of analytics tools such as PostHog or GA4.
• Solid writing and editing skills for producing clean, on-brand marketing content.
• Ability to build and maintain efficient, process-oriented marketing systems.

Nice to have

• Experience with SEO tools like Semrush or Screaming Frog.
• Familiarity with server-side tracking and tag management (Stape, GTM).
• Experience with lead routing tools like Default or Chili Piper.
• Background in FP&A, fintech, or B2B finance software.
• Spanish fluency.

Culture & Benefits

• Competitive compensation package including equity.
• Comprehensive medical insurance.
• Competitive vacation policy.
• Dedicated L&D budget and language courses.
• Access to Meditopia wellbeing platform.