Product Marketing Lead (CTV)

TL;DR

Product Marketing Lead (CTV): Own end-to-end CTV go-to-market across agencies and brand advertisers, defining positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video. Focus on scaling a global agency value proposition and driving GTM excellence with measurable adoption and revenue impact through strategic product partnerships and cross-functional leadership.

Location: New York, New York, United States

Salary: $150,000 – $190,000 USD per year (base), plus annual performance bonus

Company

hirify.global is an AI-powered advertising technology company transforming ad experiences for brands and their consumers.

What you will do

• Lead global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers.
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video.
• Partner early in product discovery and roadmap planning to align CTV investments with agency and advertiser market needs.
• Set adoption, expansion, and revenue targets for CTV initiatives and drive post-launch accountability with Commercial and Product teams.
• Translate CTV and omnichannel innovation into differentiated market value across media capabilities and creative automation.
• Drive senior leadership within Product Marketing by raising launch rigor, commercial accountability, and GTM standards; mentor cross-functional stakeholders.

Requirements

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech).
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments.
• Strong fluency in agency operating models and omnichannel video activation workflows.
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact.
• Strategic product partnership mindset with the ability to influence roadmap and differentiation.
• High ownership and executive presence, comfortable operating autonomously in fast-moving environments.

Culture & Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, and unlimited sick days.
• Generous healthcare packages and mental health benefits.
• 401K with matching plus equity grants for new employees.
• Wellness benefits and learning reimbursement opportunities.
• Volunteer time off days and company donation matching.

Hiring process

• Not specified in the posting.