Principal Strategist, Ad Measurement (AdTech)

TL;DR

Principal Strategist, Ad Measurement (AdTech): Leading advanced measurement strategy and performance validation within the CTV ecosystem with an accent on incrementality, lift studies, and attribution. Focus on translating complex analytical results into actionable business insights and driving product strategy through cross-functional collaboration.

Location: Must be based in the United States (100% remote)

Company

hirify.global provides performance-driven advertising software for Connected TV, web, and mobile, helping brands drive measurable conversions and revenue.

What you will do

• Own best practices for advanced measurement, including incrementality testing, lift studies, and attribution design.
• Partner with Customer Success to guide customers through complex measurement methodologies and result interpretation.
• Translate complex analytical findings into clear, executive-ready business recommendations.
• Lead internal and external enablement on measurement rigor and analytical best practices.
• Synthesize customer learnings to inform product strategy and roadmap discussions with Engineering.
• Serve as an escalation point for complex post-launch measurement challenges and performance validation.

Requirements

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles.
• Direct experience in AdTech, MarTech, or performance marketing with a focus on experimental measurement frameworks.
• Strong ability to communicate complex technical concepts to executive stakeholders.
• Proven track record of cross-functional collaboration with Product, Engineering, and Customer Success teams.
• Analytical mindset with a focus on identifying performance gaps and troubleshooting complex data challenges.
• Must be based in the United States to fulfill remote work requirements.

Culture & Benefits

• 100% remote work environment within the US.
• Competitive compensation with 100% healthcare coverage and 401k plan.
• Flexible vacation policy plus an annual allowance for travel expenses.
• Unique schedule featuring a three-day weekend every month.
• Access to professional development, coaching, and therapy resources.
• Culture built on trust, ambition, and compassionate leadership.