Campaign Manager (AdTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Campaign Manager (AdTech): Implementing, managing, and optimizing programmatic advertising campaigns for healthcare and pharmaceutical clients with an accent on technical trafficking, troubleshooting, and performance analysis. Focus on driving revenue growth through strategic campaign optimization, data-driven insights, and cross-functional collaboration with account management and sales teams.
Location: Must be based in the United States
Salary: $75,000–$80,000
Company
is a healthcare marketing activation platform that powers programmatic campaigns for agency clients and pharmaceutical brands.
What you will do
- Execute and manage digital advertising campaigns, including trafficking, testing, and tag management.
- Monitor and QA live campaigns to ensure proper serving, click-through actions, and conversion events.
- Troubleshoot targeting and traffic issues, resolving discrepancies in collaboration with internal teams.
- Analyze campaign performance across segments and execute optimizations to meet client KPIs.
- Provide actionable insights and strategic recommendations for future investment to clients and internal stakeholders.
- Serve as a subject matter expert on technology to support RFPs and client meetings.
Requirements
- 2+ years of experience in digital advertising, specifically in trafficking, campaign management, or programmatic trading.
- Proven experience with RTB/Programmatic buying using at least one DSP.
- Strong understanding of online ad serving concepts and KPIs (CPM, CPA, CPC, Viewability).
- Experience trafficking display, mobile, and video ads.
- Must be authorized to work in the United States.
Nice to have
- Basic knowledge of HTML and JavaScript.
- Familiarity with web troubleshooting tools like Chrome Inspector or Charles.
- Experience with data visualization or analytical software.
Culture & Benefits
- Comprehensive health insurance including medical, dental, and vision coverage.
- 401(k) retirement plan with employer matching.
- Generous paid time off including vacation, sick leave, and flexible holidays.
- Life and disability insurance.
- Employee Assistance Program (EAP) and commuter benefits.
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